Get Skilled And Earn Online

Get  Skilled  And  Earn The Worth

Get  Skilled  And  Earn The Worth

What is Shopify, How to Start Earning on Shopify?

Shopify is a user-friendly e-commerce marketplace which helps out small and new entrepreneurs to build online store and sell online through a common streamlined dashboard. Tobias Lütke and Scott Lake founded Shopify in 2006, after attempting to open an onlie store for snowboarding equipment named Snowdevil. Lütke, a German/ Canadian computer programmer by profession was dissatisfied with the existing e-commerce stores on the market, he conceived the idea and built his own e-commerce store. Lütke used the open source web application framework Ruby on Rails to develop his online store, Snowdevil. The Snowdevil founders launched Shopify platform in June 2006. Shopify created an open-source template language called Liquid, which is written in Ruby.

Shopify launched an application programming interface (API) platform and App Store in June 2009. The API allowed developers to create applications for Shopify online stores and to sell on Shopify App Store. Shopify merchants may establish a modern online store and sell on seller marketplaces, social media sites, websites, blogs and via email, chat & text. On shopify, in-person selling is a snap, with built-in point-of-sale (POS) for retail stores, market sales and pop-up shops.

What is Shopify

Shopify is a subscription-based software-as-a-service (SaaS) sales platform. Shopify give option to select any one out of four standard store subscription plans where fees starts at 1,994 Indian Rupees per month. Standard plans provide branded online store and a full array of online and in-person selling tools.

A “Starter” plan for just 1$ per month is also available. Starter plan doesn’t provide online store but it provides mobile POS sales and a Buy Button for selling on other websites, blogs and via email.

All plans provide full set of business management tools. Essentials like product sourcing, sales and inventory tracking, payment processing, customer accounts, shipping, reporting and marketing are built-in in every Shopify plan. Shopify toolkit easily expandable with hundreds of Shopify Apps.

How Does Shopify Work?

Shopify works by centralizing your product data, customers and operational tasks in one system that connects to all of your sales channels seamlessly. Once the essentials are in place, Shopify makes it easy to explore and expand into new product lines and sales channels.

Let us now see stepwise how Shopify works from initial set-up to sales.

Signing Up for Free Shopify 14-days Trial

At very beginning you need not to purchase standard plans, rather take Shopify risk-free for 2 weeks.

Connect Your Sales Channels

The account setup wizard attaches your early sales channels, you can change and expand them at any time.

Insert Your Product Data

Many sellers combine items they make themselves or source themselves with associated dropship products to deal a well-versed collection.

Set Up Your Payments

Activate Shopify Payments with one click to start accepting payments or connect your own payment processor to your dashboard. Shopify supports more than 100 external payment processors. Enter item description, images and pricing for products that you manufacture or source or tap into Shopify’s Handshake wholesale network and dropship vendors to find out products to sell.

In settings tab, setup shipping and taxes, set up your shipping method, shipping charges and applicable sales tax information.

Now you can start selling you build your Shopify online store. You’re all set to sell on various social media platforms and marketplace channels, using Buy Button tool and in-person sales with the POS card reader.

Set Up Your Shopify Online Store

If you aspires to sell through your own brand website, setting up your Shopify online store would be your next step. Shopify makes this easy with a selection of plug-and-play themes that require just a setup and added content to customize your own.

Process, Ship and Track Orders

On arrival of purchase orders, you’ll manage everything within your dashboard of Shopify. Shopify’s built-in tools facilitate effective workflows for managing orders, you ship your products and even virtual items like e-books. Shopify generates and send emails, order status and shipment tracking information automatically to customers.

Once your setup is complete, you would be ready to explore Shopify’s sales-driving features including email marketing, remarketing and blogging.

Shopify’s Pricing In 2023?

Shopify pricing includes monthly fees based on your subscription plan, plus fees for payment processing, shipping labels and advanced POS requirements.

Shopify Subscription Costs

Shopify’s 5 online store plans supports unlimited products, orders and customers, provision of data security, 24/7 support, Payment Card Industry (PCI) compliance and a range of business management and sales features.

On advance payments of annual fees Shopify offers discounts to save up to 10% and for biennial advance payment up to 20% discount.

Shopify Basic and Advance Plans; Shopify’s all online store plans deliver omni channel sell-anywhere features and a full set of order, business and customer management essentials. On moving towards upside plans tiers, payment processing fees decreases down, more shipping discounts and reach to advanced management, marketing and reporting tools ($ 25, $65, and $ 399 per month).

Shopify Starter: (first 3 months for $1 per month): This limited-feature Shopify plan supports order management, and fulfill orders as well as view performance metrics to analyze your sales and customers browsing behavior.

Basic ($25 per month): It provides everything required for individuals and small businesses including creation of store, ship products and process payments. Moreover it provides basic reports, upto1000 inventory locations and 2 staff accounts.

Shopify: (for Small Businesses at $65 per month): Offers professional reports, upto1000 inventory locations, 5 staff accounts to level up your business.

Advanced: ($ 399 per month). It is for medium to large businesses with custom reporting and lowest transaction fees. It includes custom report builder, upto1000 inventory locations and 15 staff accounts.

Shopify Payment Processing and Transaction Fees

You can connect your own payment processor to Shopify or use the built-in Shopify Payments option. If you use your own payment processor, Shopify adds a transaction fee ranging from 0.5% to 2% of the total charge to every online sale. Fee does not apply if you use Shopify Payments.

Shopify Payments offers flat-rate payment processing with rates based on your subscription plan. Shopify Payments supports in-person sales through Shopify’s mobile POS app and retail store POS system.

Shopify Shipping Costs

To ship your orders, you may use Shopify’s built-in shipping label printing on any plan. You’ll avail discounted rates on USPS, UPS, and DHL in the United States, Canada Post in Canada, Sendle in Australia and other carriers. Your discounts increases on higher-tier plans.

Additional Shopify Plans, Costs and Pricing

POS feature of Shopify, enables in-person sales for market selling, mobile pop-up shops, services and multiple retail stores. Sales based on POS, connect with online sales, customer data, inventory and business reporting too.

Use free POS Lite built into all Shopify plan.  You may add full retail checkout functionality on payment of a monthly fee:

Premium Shopify Themes

Shopify provides nine free store themes, however majority of sellers opt for premium Shopify themes with special designs, features and customization options. Theme store of Shopify carries more than 100 premium themes.

Products To Be Sold On Shopify?

Shopify supports sales for virtually all types of services and goods. Physical products that you ship. Down load able digital products like e-books, digital wish cards and music files. Dropship items to be shipped to customers directly from vendors. Goods and services sold in a retail store. Products and services sold in-person via mobile locations. Online booking and sales of services. Memberships and subscription boxes with auto-recurring payments. Online courses, webinars and workshops. Tickets for events, attractions, tourist spots, resorts and local tours. Rentals of video recording gadgetry, sports gears, formal wear and more.

Fundraisings and Donations

There is list of Shopify prohibited items including, cigarettes, alcohol, firearms, explosives, fireworks, live animals, medical devices and many more. Shopify removes prohibited items from subscriber’s product pages. Shopify terminates accounts not matching with seller terms of service.

Selling Using Shopify?

There is extensive sales reach of Shopify’s omni channel. Few sales channels like online store, POS and top social media sites are built in the platform. Remaining channels like in-app sales, seller marketplaces and online courses connect via Shopify Apps.

Few sales channels that you can tap into using Shopify:

Social Media Sites: Facebook, Instagram, Pinterest, WhatsApp and TikTok all integrate with Shopify for sales through shop-able posts, pins and videos.

Seller Marketplaces: List products on Walmart, eBay, Etsy, Amazon and Lyst to reach universal audience.

In-person Mobile Selling: Shopify POS mobile card readers are ideal for food trucks, mobile services, local markets and pop-up stores.

Retail Store Sales: Shopify POS Pro supports store management workflows and retail store checkout.

Non-Shopify Websites and Blogs: Shopify’s Buy Button embedded in posts, reviews, and articles on different websites and blogs.

Branded Mobile App: Shop App provides a branded in-app customized product recommendations and post-purchase offers.

Email and Chat: Embedded Buy Button on Shopify let you send Shoppable emails, while the Shopify Inbox apps converts chat session into sales opportunity.

Wholesale Buyers: Shopify’s Handshake marketplace helps artisans and small manufacturers to access retail buyers to finalize wholesale deals.

International Marketplaces: Apps including Shopify Markets, JD Marketplace (China), India Mart (India), Rakuten Ichiba (Japan), My Deal AU (Australia) are integrated with Shopify to expand sales into international markets.

Shopify Pros and Cons

Although Shopify is selling tons of products and services through its business management features and tools, but whether or not it is right for you? Study of Pros and cons of Shopify might help you to decide.

Pros of Using Shopify

Ease of Use: Beginners can set up a well-equipped Shopify store, multiple sales channels and order processing workflows in the morning and re-selling in the afternoon.

Low Monthly Fees: Low monthly fees for entry-level plans and match able rates on higher plans.

Technical Security: Fully managed platform of Shopify handles whole technical details for you.

Seamless in-person Mobile and Retail Sales: Fully integrated retail store and mobile app POS features enables you sell in-person anywhere, everywhere.

Built-in Product Sourcing: Without any upfront investment or minor investment, populate your store using Shopify’s built-in wholesale and drop shipping networks.

Built-in Email Marketing: Automated email marketing and abandoned cart notifications helps you increase sales with just one click.

Unlimited Growth Potential: Shopify is hosting to some biggest online brands and enables rapid and sustained growth.

Cons of Using Shopify

Cost: Free and extremely low-cost alternatives of Shopiy are available if you’re operating on a shoestring budget.

Transaction Fees: You incur a transaction fee on every sale made via credit or debit card if you don’t use Shopify Payments.

Theme limitations: Shopify themes are basic and adding functionality and advanced features requires specialized coding.

Fewer SEO Options: Shopify store has basic SEO features compared to platforms like Word Press.

Ordinary blog tools: Blogging features of Shopify are fewer than Word Press, Wix and Squarespace.

Bottom Line

Shopify is virtually matchless in e-commerce platforms world for ease of use and smooth connectivity to sales channels. Its few weaknesses like ordinary blogging features, limited customization and basic SEO tools, are outshined by Shopify’s widespread selling opportunities and principal business management tools. Startups simply cannot find a platform that can beat Shopify for its simplicity, growth potential, sales reach and price.

Best of Luck Guys!

Leave a Comment

Your email address will not be published. Required fields are marked *